Titanium will continue to be viable but TaylorMade believes that where opportunities for further advancements are concerned, titanium has reached its ceiling.Ĭonversely, TaylorMade believes it’s getting in on the ground floor with carbon-fiber faces. While titanium has improved over the years-so much so that, despite 20 years of investment, TaylorMade nearly scrapped the Carbonwood project-the company feels the industry’s go-to face material has reached the mature phase of its innovation curve.
TAYLORMADE TITANIUM DRIVER DRIVER
The realities of all this are TBD, of course, but the Stealth driver will undoubtedly prove to be the boldest golf product to hit shelves in 2022.
TAYLORMADE TITANIUM DRIVER DRIVERS
The Gloire Reserve wasn’t what you’d call a game-changer but TaylorMade believes the technology has advanced to the point where not only can carbon-faced drivers succeed at the mass-market level but, from a performance perspective, they can dominate. The 2013 Japanese market Gloire Reserve driver holds that distinction. The Stealth isn’t even TaylorMade’s first carbon-faced driver. And while that was an explosive failure, it likely provided at least a hint of inspiration for TaylorMade’s foray into the space. To be clear, TaylorMade isn’t claiming it’s the first to go to market with a carbon-fiber face driver. Actually, it’s definitely odd but it illustrates the commitment and confidence TaylorMade has in carbon-faced drivers now and moving forward. The TaylorMade Stealth driver includes heavy doses of both. While that may sound like a bit of a stretch for golfers accustomed to big promises and little in the way of actual gains, we’ve long stated that real gains are invariably the result of new materials or new manufacturing techniques. The bottom line is that, with the introduction of the Stealth Carbonwood, TaylorMade sees itself as not so much ahead of the curve but starting an entirely different one. If it isn’t clear, in my version of this metaphor, “qualifying heats” represent titanium-faced drivers. Metaphorically, the Stealth driver is the start of a new race where TaylorMade is already out of the blocks and its competitors are slogging their way through the qualifying heats. In the language of innovation, TaylorMade sees Stealth as the start of a new S-curve. In one sense, the Stealth driver represents the culmination of a 20-year research and development effort described by TaylorMade as the “20-year journey.” In another, TaylorMade is just getting started with carbon-face technology. With the introduction of the Stealth driver, TaylorMade is welcoming golfers to the beginning of the Age of the Carbonwood. TaylorMade Stealth drivers feature 60x carbon-fiber faces.
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